Check Out These Small Business Focused Startups From Techweek 2012 LAUNCH & Startup City

Firmology’s Techweek Series profiles tech startups & companies, products and services that small businesses can leverage to innovate and grow their business. Learn more about Techweek 12 and some of the small business-centric featured speakers.

Besides the established tech companies exhibiting their products and services at the Techweek Expo and successful entrepreneurs sharing their battle stories during keynote speeches and panels, a tech conference wouldn’t be complete without giving aspiring startups a chance to shine. Techweek Startup City was a one day expo to highlight the “newest ideas to enter the market.”

The event was poorly planned as startups had to compete for the attention of attendees. They were only given 5 hours on the 4th day of the conference after an exhausting event-filled weekend, 3 hours of which were booked during the same time as star entrepreneurs Leah Busque of TaskRabbit, Ben Milne of Dwolla, Travis Kalanick of Uber, Matt Mickiewicz of 99designs and Jeff Lawson of Twilio took the stage.

Nonetheless, 71 startups demoed their products and services at Startup City, 35 of which competed in Techweek LAUNCH for the chance to pitch a panel of guest judges (venture capitalists and technology influencers) and win $100,000 in cash and prizes.

While there were many interesting startups, we’re only highlighting those focused on small business.

Here Are the Small Business Focused Startups From Techweek 2012 LAUNCH & Startup City

All-in-one web-based video conferencing, file sharing and project management.

Pay it forward business services directory.

Business Traveler Social
Social networking and information resource for business travelers.

Local furniture exchange or marketplace for second-hand furniture from individuals, consignment shops and vintage furniture stores.

Prepaid group dining with patent-pending “split-the-check” feature at premier restaurants.

Permanent online broadcasting for local event venues such as bars, clubs, theaters and concert halls.

Location-based mobile classifieds for individuals and small businesses in your neighborhood.

Job search engine for individuals looking for local jobs at small businesses in your neighborhood.

Customer retention tool and customer analysis software. Integrates with eCommerce platforms like Shopify, Magento and Big Commerce.

MobileX Labs
Mobile application platform and content management system for small businesses, entrepreneurs, freelancers and entertainers.

Job search engine for individuals looking for temporary work or shift-based positions at local businesses.

Pretty Quick
Last minute booking and lead generation platform for local high-end salons and spas.

Red Meat Market (This is an interesting one! We’ve never featured the food industry on Firmology.)
Online community and marketplace for meat buyers, ranchers, farmers, butchers, chefs, charcutiers, retailers and consumers.

Individuals can rent items from local rental businesses.

Dish-based social menu and recommendation app for food lovers and restaurants.

Personalized web and email marketing platform that shows customers better product recommendations with higher conversion rates. Integrates with Magento, MailChimp, ConstantContact and others.

People discovery and event networking app for business owners and professionals.

Live engagement platform and widget for subject matter experts and small business websites.

Storymix Media
Photo slideshows, dynamic fusion photo videos and promo videos for your business.

In-line lead generation, customer insights and metrics for B2B marketing documents.

Customer loyalty and charitable giving platform for local businesses.

Top Colleague
Invitation only employee recruiting service for small businesses.

Monitoring and alert system for legislative bills relevant to your small business.

TULA Software
Web-based software for yoga studios.

Venue Cricket
Event space booking engine for individuals and small businesses.

Mobile iPhone and iPad contact manager for business owners and professionals.

Each of these startups are at different stages of their development as some haven’t launched publicly yet, while others are public and generating revenue. We’ll keep you updated as they mature into products and services that you can leverage for your small business.

If we missed your small business-centric startup at Techweek Startup City, contact Philip below.

ICEBREAKER: Do any of these startups sound promising, exciting or useful for your small business?

To contact the writer on this story: Philip Nowak in Chicago at Please contact us if you’d like to submit a story or advertise on Firmology.

About The Author

Philip Nowak is the founder of Firmology, technology focused news and insight for small businesses and online startups. He honed his entrepreneurial chops while working for his family’s Chicago-based window manufacturing business. Philip graduated from Indiana University with a BA in Economics.