Firmology’s SMB Startup Watch profiles newly launched or emerging startups in the SMB (small and medium-sized business) technology space.
New tool lets small businesses position themselves in the best light to gain press
Small businesses often find their share in the marketing and PR industry to be meager in comparison to the massive media campaigns and expensive PR agencies that larger competitors can employ. London-based tech startup, MediaGraph, allows small businesses easy access to media kits and press without the large price tag.
MediaGraph was co-founded by former journalist Nicholas Holmes and developer David Batey. Funded by the SeedStartup incubator in Dubai, MediaGraph allows small businesses to contact journalists, build media relationships, and get press coverage. Currently only available in the UK, this new startup can offer many small businesses PR and media access via a few keystrokes.
MediaGraph’s business model is like the movie Hitch, where actor Will Smith is a dating coach and guides his client through the entire process of dating from identifying the targets of his affection, to putting himself in the right situations to get their attention and finally making the move to ask them out on a date. MediaGraph does the same thing by coaching small businesses on how to best connect with journalists.
Here’s How MediaGraph Works:
1) Find Journalists: After signing up for an account, MediaGraph asks for information about your small business, which it uses to recommend journalists you should connect with based on your industry, geography, competitors, and social networks.
2) Build Relationships: This is where the fun part comes in. MediaGraph creates a customized engagement plan for each journalist you’d like to approach, creating tasks to help build and strengthen your relationship with them. As you complete each task, MediaGraph’s algorithm gets smarter and suggests more tasks over time.
3) Create a Pitch: MediaGraph even has a solution to what is perhaps the most daunting part of public relations: pitching the journalist. MediaGraph’s Pitch Wizard easily guides you through the entire process of crafting a pitch, from background research to a follow-up reminder.
What’s next for MediaGraph?
“I’d encourage anyone who wants to use the tool in another industry to get in contact with us so we can talk further. We love getting feedback from people who can see the value of the platform and always want to talk more.”