SMB Startup Watch: MediaGraph Lets Small Businesses Manage Their Own PR

Firmology’s SMB Startup Watch profiles newly launched or emerging startups in the SMB (small and medium-sized business) technology space.

New tool lets small businesses position themselves in the best light to gain press

Small businesses often find their share in the marketing and PR industry to be  meager in comparison to the massive media campaigns and expensive PR agencies that larger competitors can employ. London-based tech startup, MediaGraph, allows small businesses easy access to media kits and press without the large price tag.

MediaGraph was co-founded by former journalist Nicholas Holmes and developer David Batey. Funded by the SeedStartup incubator in Dubai, MediaGraph allows small businesses to contact journalists, build media relationships, and get press coverage. Currently only available in the UK, this new startup can offer many small businesses PR and media access via a few keystrokes.

MediaGraph’s business model is like the movie Hitch, where actor Will Smith is a dating coach and guides his client through the entire process of dating from identifying the targets of his affection, to putting himself in the right situations to get their attention and finally making the move to ask them out on a date. MediaGraph does the same thing by coaching small businesses on how to best connect with journalists.

Here’s How MediaGraph Works:

1) Find Journalists: After signing up for an account, MediaGraph asks for information about your small business, which it uses to recommend journalists you should connect with based on your industry, geography, competitors, and social networks.

2) Build Relationships: This is where the fun part comes in. MediaGraph creates a customized engagement plan for each journalist you’d like to approach, creating tasks to help build and strengthen your relationship with them. As you complete each task, MediaGraph’s algorithm gets smarter and suggests more tasks over time.

3) Create a Pitch: MediaGraph even has a solution to what is perhaps the most daunting part of public relations: pitching the journalist. MediaGraph’s Pitch Wizard easily guides you through the entire process of crafting a pitch, from background research to a follow-up reminder.

MediaGraph offers four pricing plans based mostly on the number of journalists your business would like the service to recommend: Free (one journalist), Starter (ten journalists at £19.99/month) , Pro (thirty journalists at £39.99/month) and Enterprise (100 journalists; contact for quote).

What’s next for MediaGraph?

While the web-based service is only available for UK tech startups seeking publicity, Holmes says they plan to expand to other types of businesses and roll out internationally before the end of 2012:
“I’d encourage anyone who wants to use the tool in another industry to get in contact with us so we can talk further. We love getting feedback from people who can see the value of the platform and always want to talk more.”

Startups featured on Firmology’s SMB Startup Watch are in continuous development, so they’re eager to get feedback about their product from small businesses. We encourage you to leave a comment for them below, join their invite list or try out the service if it’s already live.

To contact the writer on this story: Philip Nowak in Chicago at To contact the editor responsible for this story: Laura Whitener in Chicago at Please contact us if you’d like your small business tech startup to be featured on SMB Startup Watch.

Written by Philip Nowak

Philip Nowak is the founder of Firmology, a news and information media company focused on helping small business owners grow their business through small business technology and innovation. You can find Philip on Google+, Twitter and LinkedIn.

About The Author

Philip Nowak is the founder of Firmology, technology focused news and insight for small businesses and online startups. He honed his entrepreneurial chops while working for his family's Chicago-based window manufacturing business. Philip graduated from Indiana University with a BA in Economics.