Gives Small Businesses a Cheap Option For Focus Groups and Consulting Services gives small businesses an alternative to expensive consultants and focus groups.


Small businesses can say goodbye to high-priced consultants with on-demand micro-consultants from For as low as $22, small businesses, startup entrepreneurs, product managers, marketers and other professionals can get 15-minute screencasts or written feedback from experts and targeted users for a variety of consulting service including: usability testing, professional advice, general feedback and idea validation.

Co-founders Amelia Dunne and Chris Bumgardner launched the San Francisco-based tech startup after realizing how time-consuming, costly and difficult it is to find qualified people to validate startup, product or feature ideas. Qualified individuals that would like to get hired as micro-consultants must sign up using their LinkedIn account to validate their current job role, past professional experience, industry and subject expertise.


Here’s How Works:

Create a Survey. Complete a summarized overview of your goals for the task, create survey questions and choose whether you’d like to receive a 15-minute screencast or written answer response.

Target Reviewers. Set the number of micro-consultants you’d like to hire, their pay rate (basic at $22 or expert at $100), and choose from a multitude of targeting options including: job title, industry, location, gender, age, income and computer proficiency.

Get Survey Results. Once you confirm and pay, your survey will be sent to highly-qualified micro-consultants, at which point they can choose to accept or decline. provides a service that’s a small price to pay for professional advice that would normally cost hundreds or thousands of dollars per hour.

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Written by Philip Nowak

Philip Nowak is the founder of Firmology, a small business news and information media company focused on helping small business owners grow their business through technology and innovation. You can find Philip on Google+Twitter and LinkedIn.

About The Author

Philip Nowak is the founder of Firmology, technology focused news and insight for small businesses and online startups. He honed his entrepreneurial chops while working for his family's Chicago-based window manufacturing business. Philip graduated from Indiana University with a BA in Economics.