Apple Announces 128GB iPad to Compete Against Microsoft’s Surface Pro for the Business Tablet Market

With Apple’s new 128GB iPad and Microsoft’s Surface Pro, businesses now have two high-powered tablet options.


Apple is serious about defending its turf and competing against Microsoft for their share of the business tablet market. They announced plans yesterday to release a new version of their 4th generation iPad that will double storage capacity from 64GB to 128GB for $799 for the WiFi only version.

The new iPad is just $100 more than the current $699 version for 64GB and completely undercuts Microsoft’s release of their Surface Pro tablet, which is priced $899 for 64GB and $999 for 128GB. Apple also outmaneuvered Microsoft with its February 4th release date for the new iPad as the Surface Pro is slated for release on February 9th at Microsoft retail stores, Microsoft Store online, Best Buy and Staples.

Apple hopes that its new iPad will appeal to the businesses that have held off on buying earlier versions due to concerns about storage capacity. Specifically, they’re targeting design firms, construction and architecture firms, doctors and medical offices, audio and video entertainment production companies and any other businesses that generate large system-intensive files.

iPad continues to have a significant impact on business with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad. Companies regularly utilizing large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad. –Apple PR

The new 128GB Apple iPad features include:

  • 9.7-inch Retina display
  • Apple-designed A6X chip
  • FaceTime HD camera
  • 800,000 apps available on the App Store
  • 300,000 apps designed specifically for iPad
  • 5,000 newspapers and magazines offered in Newsstand
  • 1.5 million books available on the iBookstore

Apple is also releasing a pricier WiFi + Cellular Network iPad that will retail at $929. Both the new 128GB iPads will be available on February 4th at Apple retail stores, the Apple Online Store, AT&TSprint and Verizon Wireless.

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Written by Philip Nowak

Philip Nowak is the founder of Firmology, a news and information media company focused on helping small businesses grow through small business technology and innovation. You can find Philip on Google+TwitterLinkedIn and Quora.


About The Author

Philip Nowak is the founder of Firmology, technology focused news and insight for small businesses and online startups. He honed his entrepreneurial chops while working for his family’s Chicago-based window manufacturing business. Philip graduated from Indiana University with a BA in Economics.