Google Launches Stunning Touchscreen Chromebook Pixel to Rival the Apple MacBook Air


After working with Samsung, Acer, Lenovo, and HP to release several Chromebooks priced economically between $199 and $450, Google has decided to take its Chrome browser-turned OS (operating system) upmarket with the début of the Chromebook Pixel. With its premium materials, high quality build, and the highest resolution screen of any laptop screen on the market, the Chromebook Pixel is aimed squarely at Apple’s MacBook Air, which coincidentally, saw a price drop of $100 on its 13 inch Apple MacBook Air laptop recently.

“We’re excited to announce our newest laptop—the Chromebook Pixel—which brings together the best in hardware, software and design to inspire the next generation of Chromebooks. With the Pixel, we set out to rethink all elements of a computer in order to design the best laptop possible, especially for power users who have fully embraced the cloud.” –Linus Upson, Vice President, Engineering

Google Chromebook Pixel Features

  • Laptop Touchscreen: The Chromebook Pixel features a 12.85″ laptop screen that has the highest pixel density (239 pixels per inch) of any laptop screen on the market and has a 3:2 ratio that Google designed for web browsing and photography. The screen is touch enabled and allows users to tap, pinch to zoom and swipe just like a tablet.
  • Storage: Google’s new Chromebook Pixel only offers 32GB of solid state storage on the WiFi only model and 64GB on the LTE + WiFi model, not surprising since Google wants users to switch to the cloud and use its product suite. To compensate, Google is giving users one terabyte of free Google Drive cloud storage for three years, which is a ridiculous 1024GB.
  • The Chrome OS Advantage: Due to its Intel Core i5 Processor and a solid state flash memory drive, the Chromebook Pixel boots-up in seconds and has super fast performance for web browsing and switching between apps. Additionally, the Chrome operating system has built-in virus protection and stays up to date as Google pushes updates to the laptop through the cloud every few weeks.
  • Fun Features: The Chromebook Pixel has a backlit keyboard that automatically dims based on the room lighting and what’s on the laptop screen. The touchpad is made of etched glass and is designed for precise finger movements. The touchscreen is made of damage resistant Gorilla Glass, which is normally reserved for potential impact on tablets and smartphones. Apparently, the piano hinge is designed to boost the WiFi antennas, absorb excess heat to cool the laptop, and allow the user to easily open the laptop with one finger. Finally, a lightbar with glowing Google colors was added to the back of the laptop “just because it looks cool.”

Google Chromebook Pixel Pricing and Availability

The WiFi only Google Chromebook Pixel is priced at $1,299 U.S. and £1,049 U.K. and is available online now at the Google Play Store as well as in-store at select Best Buy (U.S.) and Currys PC World (U.K.) stores. The LTE + WiFi version is priced at $1,449 U.S. and will be available in April.

Check out Google’s dramatic video on the planning and development of the Chromebook Pixel. Note the use of the word ‘delight’ in various forms throughout the video, which is arguably the tech industry’s word du jour when describing a wonderful customer experience.

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About The Author

Philip Nowak is the founder of Firmology, technology focused news and insight for small businesses and online startups. He honed his entrepreneurial chops while working for his family’s Chicago-based window manufacturing business. Philip graduated from Indiana University with a BA in Economics.