Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business.
The first thing you notice about John Lawson when watching one of his conference sessions or YouTube videos is his brash larger than life personality, powerful stage presence, and passion for ecommerce. Rightfully so as he has a lot to be passionate about. After 5 years at Accenture, John left the consulting world to start 3rd Power Outlet, an online multi-channel retailer/wholesaler that has generated 300,000 online transactions resulting in $25 million dollars in sales.
John’s success in ecommerce has earned accolades as a Platinum eBay Power Seller, a top rated Amazon Merchant, and the title of ‘The King of eBay’ by Fox News. He’s also an in-demand speaker at ecommerce conferences around the world , a Small Business Influencer Champion, and an American Express Open Forum Contributor. This led John to help fellow small business owners achieve ecommerce success with the launch of ColderICE Media, his social commerce consulting, education and training firm.
Name: John Lawson
Business: ColderICE Media and 3rd Power Outlet
Location: Atlanta, Georgia
Smartphone: Samsung Galaxy S3
Tablet: iPad 3
Computer: MacBook Pro
Other Gadgets: Had you asked me that 2 years ago, I would have had a laundry list. Today, the S3 and iPad together got rid of all the other stuff.
What’s the story behind your business?
I started selling products online via eBay back in 2001. Since that time, I left my corporate IT job (Accenture) and started my ecommerce business, which topped the sales charts on ecommerce staples like eBay and Amazon. I’ve also launched an online store at our website, 3rd Power Outlet. In 2013 we just launched ColderICE Media which is a social commerce consulting firm and I am writing a book for BenBella Books called “Kick Ass Social Commerce for e-Prenuers” due out in Spring 2014.
What apps or services are essential to the operations of your business?
Of course, our store platform is probably the most important service. We use Yahoo Stores to facilitate our online presence. Our partnership with EY Studios, who did our web flow and design for that ecommerce store, was extremely important.
As far as apps go, I could not see myself being able to manage my social network and profile with over 56,000 followers without HootSuite, it makes my life simpler. Also, I find myself using Kayak and Uber apps more and more as I travel a lot and getting the best rates is important. Kayak and Uber make it super simple to get a car in major cities around the world.
What apps, services or gadgets do you recommend to other business owners?
There are a couple of ecommerce service providers I am very fond of. One that should not be missed if you do a lot of PPC (pay per click) advertising is by a company called Finch. The other service I recommend for web design is EY Studios.
My gadget of choice right now is the Logitech iPad Keyboard. I happen to have noticed this while browsing the aisles at a Best Buy and made my iPad 100x more useful. I basically wrote 90% of my book on my iPad thanks to this little tool.
Recently, I have fallen in love with my new GoSmart Stylus Pen. It is the smoothest and most precise instrument for use on an iPad and other touchscreen devices. The see-thru, flexible, Teflon-coated tip provides clear and accurate visibility that takes your tablet beyond content consumption and gives you the freedom to CREATE.
The list of apps that I recommend are:
Penultimate. Penultimate is the original and easiest-to-use handwriting app for the iPad. It combines the natural experience of pen and paper with the flexibility and syncing of Evernote. Lose the paper, keep the handwriting, and remember everything.
Grafio. For free hand drawing and designs.
TitleFX. TitleFX allows you to add high quality titles to your photos. You can turn a simple picture into a magazine cover and then share it with your friends.
Google Drive. Lastly, Google Drive. OMG, working and collaborating just got 100% mobile thanks to this tool and how it keeps developing and growing.
How can others reach you?
Other (email, phone, etc): 678-400-0580
Bonus Video: John was featured in an American Express Open Forum commercial.
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