Google continues to promote Google Places for Business, its business listings for local businesses, with the roll-out of three design and user experience improvements. According to Google, 97% of consumers search for local businesses online and a business can use Google Places to improve its chances of being found on Google Search, Maps, and Google+.
Free features include the ability to respond to customer feedback and Google+ Local reviews as well as creating and updating its business information including hours, address, contact information and photos. Premium features include advertising campaigns through Google AdWords Express and deals through Google Offers for Business.
Here’s what’s new with Google Places for Business
- Better Administrative Interface. The edit business information section has been updated to make it simpler and more intuitive. As with most social networks, there is now a widget that appears to the side that guides a user through the steps they need to take to complete their profile.
- Faster Edits. One worry that business owners might have had in the past was how long it takes for business information such as phone number or address changes to be updated on Google Search and Maps. Google is now committing to a 48-hour turn-around time for changes to appear on Google Maps and their other products and services where this information may appear.
- Deeper Integration with Google Products. Users will now be able to reach their Google+ business page and check the performance and make edits to their Google AdWords Express campaigns and Google Offers for Business deals.
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