I’m Joe Reyes, Founder of ActionBooth, and This is How I Power My Business

Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business.


Having a photo booth at a wedding, party or other event is pretty standard fare now-a-days and the novelty of putting on a funny hat and oversized glasses can get monotonous. Not if you’re Joe Reyes and his events photography firm, ActionBoothThink of ActionBooth as the social coordinator for your party.

Their goal is to get guests as pumped up as possible and capture fun action shots of party-goers wildly posing, dancing and jumping. Yes, jumping, they even have a Jumping 101 guide on their website. The best part, all the photos are uploaded in near real-time, so everyone at the party can check out the photos on their smartphones and those missing out on the event can see the action as it’s happening.


Name: Joe Reyes
Title: Founder
Business: ActionBooth
Location: Chicago, IL
SmartphoneiPhone 5
TabletiPad (1st generation)
Computer15″ Retina Display Macbook Pro
Other Gadgets: A slew of cameras and wireless tethering devices

What’s the story behind your business?

actionbooth-logo-crestActionBooth was complete luck on how it was started. The original idea came from a house party with the theme “21st birthday party” for a comic book character.

I had brought my camera gear and lighting equipment to this party so I could do a photo shoot of a girl jumping out of a cake. The girl was a bit late and the party had already started and we had to bring our gear to a small bedroom to make room in the main area for the party.

Upset that we couldn’t do the original shoot, some friends and I decided to tell everyone we are doing a digital guestbook for the event. We told everyone to do something cool and something funny while sitting on a futon and kept shooting.

We got super busy quickly and everyone was going bananas. There was live music, people were rapping, and the beginnings of the personality for ActionBooth was founded. My friends and I said that we could do this at every house party that we participate in and it would be one of the biggest attractions at any event.

A few house parties later, a representative of Camel Events saw us and asked us how much we charge to do this at parties. We were dumbfounded and didn’t have an answer for him. We never thought about having this as an actual business. Meetings went down and here we are now.

What apps or services are essential to the operations of your business?

We were fortunate enough to have the Google Apps for our website before they started charging. A shared calendar, to-do list, email, word processing, and spread sheet are all very important.

I also use Lovely Charts, a flow chart program, to graph out how all of our gadgets connect with each other. It is an amazing visualization tool for anyone who needs to learn how to connect our system together.

What apps, services or gadgets do you recommend to other business owners?

Biggest time-saver(s)?

If you are on a Macintosh, I suggest to learn Automator. You never realize how many repetitive tasks you do till you figure out a way to automate it and see how much more time you have in the day. You can have automated task folders that waterfall to other folders that do a multitude of stuff for you. It’s amazing.

Biggest money-saver(s)?

Monoprice and eBay—I am constantly having to replace or replenish our gear and supplies.

For any of your cable needs, Monoprice is your best bet: HDMI cables, network cables, long USB cables, you name it, they have it. Other brands you find at big box stores have an incredible markup on 6-foot HDMI cables; it doesn’t make sense trying to buy highly marked up items that have nice packaging.

Favorite mobile app(s)?

Uber and Square. Uber gets me where I need to go, Square completes our invoice transactions.

Favorite personal app(s)?

Goocal and Sleep Cycle.

Goocal consolidates all my Google calendars to one app; whether it be personal, business, or friend’s shared schedule, I will always know when I can call on the pool of people who work with ActionBooth for event availability.

Sleep Cycle lets me know how much sleep and how good of sleep I’ve had.

How can others reach you?

Website: www.actionbooth.com
LinkedIn: Joe Michael Reyes
Twitter: @actionbooth
Email: joe@actionbooth.com
Phone: 312-772-5081
Instagram: actionbooth


If you have a suggestion for someone we should feature, questions we should be asking, or would like to be featured on Firmology’s How I Power My Business series, email contact@firmology.com with the subject line: How I Power My Business


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