Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business.
Firmology Founder’s Note: Go Try It On, Send the Trend, Rent the Runway, Birchbox, Shoptiques, and BaubleBar. What do these startups have in common? They’re all fashion startups that were launched by ambitious and aspirational Harvard Business School graduates such as Marissa Evans. After graduating from HBS and moving to NYC, Marissa got the idea for a mobile marketplace that facilitated social fashion discovery after realizing she missed the social interaction of trying on outfits with her friends. Appropriately, the name Go Try It On was born.
Tell us a bit about you and your background:
I launched Go Try It On in March 2010. Prior to this business, I was working at Digitas, a digital brand agency, consulting for large businesses such as Delta Airlines, Samsung, and Sanofi Aventis. I started my first company in 2005—a personalized merchandise company. I attended Harvard Business School and Cornell University.
What’s the story behind your business?
I would noticed how my girlfriends would get ready and how it was always a conversation—we’d ask each other for opinions and feedback. After moving to New York City and living alone, I would find myself with no one to ask for feedback when getting ready to go out. I thought it would be cool if there was a marketplace for people to come and go and give and get advice on what to wear and what looks good. It would have to be mobile because the whole idea was founded on access to real-time information.
What apps or services are essential to the operations of your business?
We love Dropbox, Google Docs and Pivotal Tracker. My team loves these as they are essential to sharing information internally. They all help us stay up to date on what the team is working on, share ideas, and share progress. They are all built in a way that are easy to use, and get out of the way to let us do what we need to do.
What apps, services or gadgets do you recommend to other business owners?
Favorite mobile app(s)?
Dropbox – So useful for saving presentations and being on the go. I love that I can save work from my desktop and know that I can pull it up later on the go.
Favorite personal app(s)?
Audible, of course Go Try It On and our new app #ootd. – I’m a huge fan of book on tape. As I live in NYC I find myself walking or taking the subway and so it can be hard to read on the go, but listening to books is a great way to have the best of both worlds. Our new #ootd app is a totally new way to discover the best fashion on Instagram! We’ve built a fun game that let’s people vote on their favorite look each day. At midnight, a winner is announced!
How can others reach you?
Firmology Readers: Let’s hear your thoughts!
Do you have any questions or comments for Marissa? Drop her a note in the comments below!
If you have a suggestion for someone we should feature, questions we should be asking, or would like to be featured on Firmology’s How I Power My Business series, email firstname.lastname@example.org with the subject line: How I Power My Business