Reviewing Data and Metrics Doesn’t Have to be Boring
Sifting through numbers on a spreadsheet to find those nuggets of useful data to share with your readers can be a painstakingly arduous endeavor. Once you have the numbers, simply telling your readers about them doesn’t address all of the visual learners out there or keep your readers engaged. That’s where infographics come into play.
What is an infographic?
If you dissect the word “infographic”, you get two words; info and graphic. An infographic is a visual marketing tool used to display information in a graphical format. Infographics are fun, visually appealing, and extremely compelling.
Infographics are great marketing tools for small businesses. They get a point across to your readers and prospective customers about why they need your products and/or services over those of your competitors. They prove the worth and value of products and services using imagery as well as text, much like a condensed Powerpoint, but without all the fluff. They’re also extremely sharable, which means they have the potential of going viral. People love looking at infographics as they convey data points in a way that anyone can understand, regardless of marketing experience or background. That’s pretty powerful stuff.
So, how do you get started?
First you need some information, or data. A great place to find and correlate data is through online polls and surveys. You can use Facebook, LinkedIn (until June 30th, 2013), and Survey Monkey to create these polls and surveys. Pose questions that are interesting to your readers via social media. Obviously you cannot post the results of a survey with only one respondent, so wait until you reach statistical significance. Then you’re ready to create the infographic.
Today, I’ll share three infographic creation tools with you that will allow small business marketers like you to make your very own infographic that you can use in your next blog post and social media campaign to attract more traffic.
Visually is a one-stop shop for the creation of data visualizations and infographics, bringing together marketing gurus, data nerds, and design junkies based on shared interests. Visually Marketplace introduces e-commerce and project management into the Visually platform, making it easier than ever for buyers and sellers of infographics to get them made, distributed, liked, commented on, and shared.
All you need to do is create an account and you can start designing using their templates and editor!
Easelly is a free web-based infographic tool offering a dozen free templates you can start with. All of them are easily customizable.
You also get access to useful features like arrows, shapes, and connector lines, and you can customize the text with range of fonts, colors, text styles, and sizes. You can also upload your own graphics and position them with just a couple clicks.
This one is my personal favorite.
Piktochart is an infographic and presentation tool that gives you the ability to take the boring data I spoke of earlier and turn it into engaging infographics with just a few steps.
Piktochart’s customizable WYSIWYG editor lets you change the color schemes and fonts, insert pre-loaded graphics, and upload basic shapes and images. The grid-lined templates make it easy to align graphical elements and resize images proportionally.
There’s a free version offering seven basic themes, while a pro account costs $29 per month, or $169 for a year.
What are you waiting for?
These three tools are great for small business marketers like you who want to create visually appealing infographics that convey ordinary data in extraordinary ways. They all start free so you have nothing to lose. Get out there and start creating your infographics today! Once you’ve created them, be sure to promote them in your blog and newsletter and spread the word via social media.
Hope you find the process fun! Good luck!
Firmology Readers: Let’s hear your thoughts!
There are other infographic tools out there that I didn’t mention. Do you prefer any of them over the three I listed? Let us know which ones and why!