Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business.
Firmology Founder’s Note: Just a few years ago, one would never associate trendy fashionistas with geeky computer engineers. Today, fashion tech companies such as Send the Trend, Rent the Runway, Birchbox, Shoptiques, and BaubleBar have. In fact, there are over 700 fashion tech companies out there and Liza Kindred, Founder of Third Wave Fashion, tracks all of them in her industry-leading fashion tech database.
Name: Liza Kindred
Business: Third Wave Fashion
Location: New York, NY
Smartphone: iPhone 4G (I’m old school!)
Tablet: iPad Mini, iPad 2
Computer: MacBook Air, iMac
Other Gadgets: My boyfriend, Josh Clark, writes and lectures about designing for touch, so we have basically every gadget that exists in our home somewhere.
Tell us about yourself and your background.
I’m the Founder and CEO of Third Wave Fashion, the top fashion tech company in New York City. We consult for startups, brands, and investors interested in fashion tech, and have recently launched the first in-depth fashion tech reports in the world, as well as the first-ever database of fashion tech companies.
I’m also currently working on my first book titled, The Third Wave: How We Buy Now. My passion for technology and retail trends, both online and offline, has led me to comprise the first book that will depict the future of retail as we know it.
What’s the story behind your business?
Prior to founding Third Wave Fashion, I owned a fashion-forward clothing boutique and worked as a fashion editor before making the switch to tech, where I became managing partner at a successful open source software company. Third Wave Fashion is a direct result of both worlds.
What software, web-based apps, or services are essential to the operations of your business?
We could not exist without Google Services. We use Gmail for Business, Google Docs multiple times each day, and we constantly have Yammer open. As a company that frequently works from home, Yammer serves as a make-shift office many times. My personal to-do list is Remember the Milk, which I love, and I have it on my computer and phone. Lastly, we love Buffer, which helps us organize our social media responses and time them out perfectly.
Which social media platforms does your business prefer to use and why?
We’re on several but we’re most active on Twitter, Facebook, and Instagram. We like Twitter because it’s a dialogue; we can listen to what others are saying and share our information as well. We also do a lot of events, so Twitter is great for that. For Facebook, we find we do best with shareable content like quotes. Instagram is just a fun way for people to see what we’re like inside and outside of the office as well.
Lightning Round: What apps or services do you recommend to other business owners?
For us, we publish a database of fashion tech companies with over 700 companies. We allow other people to sign up and use the service, but we use it a ton ourselves. We use it for anything from research for a client, competitive analyses, to answering questions for the press.
I would say all of the services I listed above are free or inexpensive.
Favorite mobile app(s)? + Favorite personal app(s)?
- I love the Public Radio app for listening to news
- Pandora and Rdio apps for listening to music
- Fantastical for managing my calendar – much better than iCal or Google’s own calendar app
- As a New Yorker, I can’t live without KICKMap for finding the train
- When I’m finally on the train, I can’t live without playing Dots
How can others reach you?
Firmology Readers: Let’s hear your thoughts!
Do you have any questions or comments for Liza? Drop her a note in the comments below!
If you have a suggestion for someone we should feature, questions we should be asking, or would like to be featured on Firmology’s How I Power My Business series, email firstname.lastname@example.org with the subject line: How I Power My Business