Google Glass is Poised to Change the Future of Marketing


Evaluate Your Current Marketing Practices to Ensure You Stay In the Game

Move over Siri. Google is poised to turn a futuristic gadget into reality with the invention of Google Glass. This new device will display information in a smartphone-like hands-free environment. No more walking down the street with your head down; now your screen will be visible on the lens of Google Glass. So what does this mean for marketing?

Now that Microsoft is rumored to be creating their own version (and Apple can’t be too far behind), this technology is a marketing game changer. The new devices will create a new revenue stream and a new way to connect with prospective customers. The technology is also going to lower the attention span of prospective customers to virtually one second. Instant access to the information you’re seeking via Google Glass will appear faster than you can unlock your smart phone, meaning your marketing strategy will be required to grab the user’s attention instantly.

I don’t own a crystal ball, so I can’t say for certain how it’s going to change, but what I can tell you is that if you’re not embracing and optimizing current marketing best practices, then you will fall that much farther behind in the game of business. Is your marketing staying with the trends or are you likely to fall behind? Take this quick quiz to find out.

  1. Yes or nomy website has been updated in the last two years.
  2. Yes or nomy website is mobile-friendly (I don’t need to pinch the screen to read what’s on the site)
  3. Yes or noI post engaging content via social media by asking questions and making it about the following.
  4. Yes or noI blog frequently, a minimum of two times per month.
  5. Yes or noI perform keyword research, review web traffic regularly, and tweak the page titles and  descriptions, and optimize the keywords.
  6. Yes or noI test my marketing activities, striving to optimize my return on investment.
  7. Yes or nomy marketing grabs the attention of my target market within seconds.

How’d you do?

If you answered “yes” to:

  • 6-7 of the questionsKeep up the good work. You’re ready to handle the next trend.
  • 4-5 of the questionsYou’re close – put a plan in place to implement what you answered no to.
  • 3 or less of the questionsStop what you’re doing and get moving on implementing these activities.

Most of these are nurturing, meaning they take a while to build up to a point where it’s sustainable to generate revenue. Whether you’ll be sporting Google Glass when it’s finally released or not, some of your prospective customers will. And when they do, you’ll need to adapt your marketing to compete in the new marketing age ready to appear. Are you ready?

Image: Google

About The Author

Ron Romanski is the CEO & Chief Strategist of Preactive Marketing.  He and his team work relentlessly, one-on-one with clients to clearly understand their targeted consumer audiences, competitive challenges and market nuances; carefully crafting campaigns accordingly that have yielded tremendous results as evidenced by how his work once jumped product sales by 400% in 8 months and doubled member sales for online professional services client. Ron’s job within the company is more than to lead the organization – but to be the chief strategist working with the team to reach our clients’ goals.