Getting Online with WordPress: Creating a Website for Your Business in 4 Steps

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If you’re preparing to launch your business’s website, you may feel overwhelmed and anxious. However, plenty of tools are available online to help ease your mind and make the process run smoothly. One of the most convenient tools you can use is WordPress, a platform that offers free hosting and website-building services to both businesses and individuals.

The Benefits of WordPress

WordPress is one of the most popular website-building tools for a variety of reasons. Businesses that have never built a website before often prefer it because it’s easy to use and doesn’t require any HTML code. WordPress is also scalable, which means that your site can grow with your business. Furthermore, because WordPress offers so many options, professionals can create unique websites tailored to their company’s specific needs.

Building a WordPress Site

To get started with creating a successful WordPress site, follow these steps:

1. Devise a domain name and find a host

Before you can build a website, you must first choose a domain name, register it, and purchase a hosting package. When choosing your domain name, look for a name that will be easy for people to remember and type. If your company’s name isn’t available, choose something that consumers will be able to associate with your brand. After you’ve found an available name, get it registered and choose a host. Fortunately, WordPress functions well with most hosting providers, so finding a WordPress hosting package that works for you should be easy.

2. Choose your product 

The next step is deciding which version of WordPress you want to use. WordPress offers two options: WordPress.com and WordPress.org. Although WordPress.com is easier to use and doesn’t require a download, it’s also more limited. For beginners, WordPress.com may be sufficient, but if you plan to build a more complicated site, opt for WordPress.org.

3. Build the site 

Using the version you’ve chosen, it’s time to begin your site construction. With WordPress, you can have as little or as much freedom as you want when it comes to site building. If you want to take the simplest route, use one of WordPress’s ready-to-use themes, but if you’d like a bit more customization, use the platform to build your website from the ground up.

4. Choose add-ons

Whether you decide to build your site from scratch or simply install a theme, WordPress offers plenty of add-ons you can use to customize the site even further. The platform offers more than 26,000 plugins, including ones you can use to build forums, block spam, and increase your website’s security. For more information about the best plugins, consider visiting WordPress’s own forums and discussion boards.

 

For many business owners preparing to create their first website, WordPress is the perfect choice. It’s proven itself as reliable and recently marked its tenth year as the platform for tens of millions of websites. Using it, you can decide exactly how much customization your website needs, as well as which features it will include.

Because WordPress sites tend to perform well in search engine rankings, having a website based on its platform will position your business for online success. Even if you’re new to the internet, WordPress can help you create a solid online presence with the potential to evolve into a lucrative e-commerce outlet.

 

Image: iStockphoto

About The Author

Joseph Baker has worked in the business world for over 10 years, specifically in management. He has led development and management teams, and implemented budget reductions both professionally and as an independent contractor. In addition, he has led strategic planning and systems of implementation for six organizations, both public and private, and worked extensively with small businesses.

4 Comments on "Getting Online with WordPress: Creating a Website for Your Business in 4 Steps"

  1. tortola1935

    I am considering joining a build your own website and hosting company that after much research seems to be the best alternative to paying a company top dollar to do it for me
    I have no experience with optimization and driving traffic to my site but have the time each day
    I am a small catering company unique in cuisine and local only
    Is this a good plan or am I wasting my time    remember  I have no experience 
    Any advice would sure help
    Richard

  2. koortsgriepje

    I love WP and I have been using it for many years for my site http://usa.weloveourhost.com/ However, there is a problem with security and I fell victim to the latest hacking scandal. From that moment on I decided to try it without WordPress and, although I miss a lot of the automation, I’m satisfied and now more secure.

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