Attract Potential Investors With A Full Deck Of Cards

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Stacking Your Pitch Deck With A Custom Strategy Could Win Your Startup An Opportunity For Success

The path to success for a startup rests primarily on the shoulders of potential investors. Pitching to those investors is the crux of gaining funds for your startup, but if you can’t stack your pitch deck, then you’ll be down on your luck.

The best way to gain the interest and cash flow from those of the deep pockets club is, outside of joining an incubator, is to pitch your heart out to venture capital investors.

So how do you make a pitch without sounding like you’re presenting on your eighth grade science project? You build a killer pitch deck.

A pitch deck should always include:

  • Your strategy
  • A one liner that embodies your business
  • The team you’re bringing to the table
  • Market analysis and how your business can take advantage of those statistics
  • Why you need their money

Building these in to a pitch deck that’s under 15 slides can be tricky, especially since the delivery needs to be interesting, but it’s very possible.

You need to sweeten the sauce for these investors by convincing them that you’re worthy of their checkbook.

Investors are interested in ROI statistics, the experience of your team, the issue you’re setting out to solve, and, most importantly, what their money will do to help further the potential success of your cause.

Balancing your numbers with story is key to your strategy. Numbers are crucial, but so is the foundation of your startup, the “who” of your team. Your information needs to be solid and your business should have a killer one liner to grab that potential investor’s attention.

Since pitch decks aren’t conducive to long-winded presentations (though a few have done so successfully), your goal is to neatly pack information in to an appealing show-and-tell to snag the interest of the investor without stealing too much of their time.

Combining “straightforward” and “interesting” is no easy task, but there are several resources that can help you strategize before you build that sweet pitch deck.

InvestorPitches and TechCrunch both offer some interesting tips and build strategies to get your deck started. Both of these resources value the storytelling strategy and showcase some great examples to inspire your creative juices.

Getting ready to fundraise for your business can be grueling, but have some fun with your pitch deck. Information is powerful, and when you fix the deck with the right order, your strategy is sure to pay off.

Image: iStockphoto

About The Author

Laura Whitener is the managing editor of Firmology, technology focused news and insight for small business owners and online entrepreneurs. Laura graduated from DePaul’s notable Master of Writing and Publishing program in Chicago. She survives on coffee, apples, and Pandora. When she isn't editing or writing, Laura enjoys knitting, adding to her massive book collection, and culinary adventures. You can find Laura on Twitter and LinkedIn.