Haven’t Braved the Waters Yet? Here’s Why You Should
When you were a kid and didn’t know how to swim, the pool was probably a scary sight. Instead of being a refreshing place to play with your friends, it was a source of fear, confusion, and stress. Many of us who grew up during the 70’s (or earlier), or who may not use a computer every day, may feel the same way about using social media today.
Right now, only about 58% of people use social media. Yes, there are billions of people chatting on Facebook and Twitter every day, but this also means a large chunk of the world is not jumping in the pool to play. The reasons being that these non-users are uncomfortable with current technology and don’t see the value of investing their time to learn about social media.
Here are some solid reasons why you should jump into the social media pool with a splash of strategy:
1. Customer Satisfaction
- You can better engage your customers by posting feedback on products and services for everyone to see. This is the opposite of a telephone conversation or email chain that is generally executed in a one-on-one format.
- Customers usually prefer to post or send a direct message directly to a business social media page. If they have already liked or followed your business, they are already linked to you and don’t have to engage in a lengthy search for additional customer service information
- Reviews are viewable directly on business pages. If you’re a first-time visitor or doing research, it’s helpful to see other customer feedback in a single location.
2. Sales Outreach
- Running a contest or promotion via social media can be incredibly valuable and cost-effective for your business. For example, if you offer a $1,000 gift card to the person that can help generate the most likes and shares for a particular campaign, this creates some great visibility for your business at a fraction of the cost.
- Not sure which new concept or product will be best received? Try voting or crowd sourcing on social media for instant feedback.
- Use social media platforms to generate leads and referrals. We’ve all seen the statistic that customers are much more likely to try a business that was referred to them directly from a family member, friend, or co-worker. If customers see people in their own network enjoy a particular product or service, they will be receptive to outbound marketing programs.
3. Strategic Communication
- Consistent branding: you should have some type of checks-and-balances in place before a post is shown to a large fan base. Make sure the content is consistent with your company image and core values.
- Creative freedom: every post doesn’t have to be overly promotional. Mix it up with current events, give plugs for unique customers, take lots of pictures, etc. to keep things fresh.
- Constant visibility through posting: what does that mean exactly? If you were scrolling on your smart phone during lunch hour, you should be able to read a social post in no more than 5-10 seconds and understand the content.
As newer- and older-generation users become more at ease with social media technology, there are increased opportunities to bridge the gap and speak the same business language.