What Audio-Visual Technology Can Do For Your Business


Implementing Digital Information-Sharing Technology In Your Workplace Can Ease Communication Efforts

As a business, it is vital to invest in practices that continue to spur enthusiasm and inspiration in the workplace. One of the many ways this can be done is by adopting new technology and then looking to ingrain this into your organization’s culture.

Introducing new methods into the workplace yields many benefits to a company—not just for the employees, but for the visitors as well. Experiencing new, refreshing ways of learning and sharing information around the office can show boosts in morale, productivity, and overall performance for employees.

For new visitors to your building, first impressions will last. Whether it’s a prospective client or partner, stepping into an interactive environment filled with digital displays that are reflective of your modern company is going to do wonders in that first meeting.

As the use of digital tech continues to rise in offices all over the globe, we can expect to see increases in AV equipment that are being implemented into various aspects of business including design, communication and education.

So what types of audio-visual tech can benefit your organization and how?

Digital Signage

The aesthetics and ambience of your building can be heavily complemented by AV equipment through the use of digital signage. This is basically a set of screens and displays that are positioned around a building’s interior and would be best served in areas of the building that are densely populated.

Digital signage is a great way to display and promote content around your organization and is swiftly becoming one of the largest areas for growth within the B2B audio-visual sector.

Digital displays are particularly useful when it comes to communicating with people throughout the organization. Digital screens can be optimised to share values, information, examples of work, staff information, and important industry news. Signage is also beneficial for first-time visitors on your premises as screens positioned around waiting areas can be used to showcase important news about your brand, projects, and successes.

However, the technology does not have to be limited to one building. If you are part of a multinational corporation, then content can be created, adapted and disseminated from a central location and sent to screens on every property owned by your business.

Interactive Technology

Interactive technology is ever-present in today’s society with tablet devices, smartphones, and augmented-reality equipment available on every high street. Similar equipment is currently available for use around the workplace and poses many benefits for its application in everyday practices, particularly in meetings.

SMART computer-based whiteboards are a fantastic way to engage with participants in brainstorming sessions and reinforce the learning process. Their use offers a new way of presenting and manipulating information, no matter what your position is.

For example:

  • Graphic designers can articulate their work visually and demonstrate its development in one presentation.
  • Marketing teams can improve their pitches by presenting data, pulling in new information, and interacting with an audience through a visually appealing presentation, all at the touch of a screen.
  • Top-level managers are able to demonstrate first-hand how well the company is performing to investors and senior staff using graphs, data, and other presentation tactics as material to support their proposals.

Mobile Multimedia

In an international corporation, the sense of connection can be extremely difficult to establish, with departments and partners far away overseas. The best means to communicate is through a fixed meeting room that has video conferencing capabilities. Now what if this meeting room is already in use?

Audio-visual equipment is able to address this issue through the implementation of mobile multimedia solutions; providing easily transportable state-of-the-art equipment to ensure that you can stay connected at all times, even if you need to move the meeting elsewhere.

Key Takeaways

So what are the key things to take away?

The introduction of audio-visual kit into the workplace can improve a business on a number of levels:

  • Improves communications, both internal and external
  • Keeps large organisations well connected
  • Establishes new methods for learning
  • Encourages engagement
  • Creates a memorable and lasting experience for all

Image: iStockphoto

About The Author

This article was written by Elliot Lewis who is the Director for Visual Synergy. Visual Synergy are among the UK’s leading audio-visual technology companies and offer bespoke, professional Audio-Visual installations for boardrooms and offices.