Social networks like Facebook, Twitter, Instagram, and Snapchat get all the attention since they are all focused on the consumer, but what about the “boring social network,” LinkedIn?
As it turns out, it’s probably more useful than all of those social networks combined. You don’t have to convince us. From David J.P. Fisher’s latest tips on taking advantage of your alumni network to his invaluable insight into how to prepare for a business meeting, we’ve published over dozens of articles touting the benefits of using LinkedIn.
If you’ve ever doubted the power of LinkedIn, listen to this woman’s story.
Mei Lee is the VP of Marketing at Conde Nast, you know, the publishing powerhouse that brings you GQ, Glamour, Vogue, Teen Vogue, Vanity Fair, WIRED, Style.com, Self, Allure and Golf Digest.
How did she get there? She’s climbed her way to the top using LinkedIn every step of the way. A few years after graduating college, Mei was approached by recruiters on LinkedIn for two separate consulting assignments, one with the Los Angeles Times and one with Disney Interactive. So which one did she take? Both!
After a one year stint with the LA Times and Disney, Mei accepted a full time job at Disney working on SEO. A few years later, she used LinkedIn to study the career trajectory of her potential colleagues at eBay and Omnicom, ultimately choosing the agency job as it seemed to be a better fit.
A short year later, Mei was approached by a recruiter via LinkedIn’s InMail messaging system. After declining an open opportunity, the recruiter tracked down her contact information and convinced Mei to go for it. Two months later, she Sr. Director of Digital Marketing at J. Crew.
Finally, the moment we’ve all been waiting for. Let’s hear it directly from Mei:
I spend a considerable amount of time optimizing my LinkedIn Profile. I brand myself in the Summary section as a cutting-edge digital marketer. I list out Honors and Awards to highlight my accomplishments. I seek recommendations from people I work with. And most importantly, I build and manage my professional network through connections on LinkedIn.
These efforts have paid off time and again. Most recently, in 2012, when I was on sabbatical and not even looking for a job, I received a LinkedIn InMail that led me to my current role at Conde Nast Entertainment. The Conde Nast VP of Recruiting contacted me because their Chief Digital Officer found me on LinkedIn and really wanted to meet me. I was told, “he was very impressed by my LinkedIn profile.”
Mei is even an Adjunct Professor at UCLA, teaching digital marketing courses to a class of 20-35 students each quarter since 2009.
Do you have a LinkedIn story? Let’s hear it in the comments below!