Yahoo Search Partners with Yelp to Display Ratings & Reviews of Local Businesses

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Yahoo and Yelp have struck a deal to surface Yelp’s ratings & reviews of local businesses on Yahoo Search. Yelp has over 53 million local reviews on its site and they will all now be available on Yahoo search results when users search for a local business on any device, whether a smartphone, tablet, laptop, or desktop.

Yelp’s rich content includes user reviews, star ratings, business information, and photos from both customers and businesses. About 25% of Yahoo’s search traffic consists of local searches, so the partnership is a win-win-win situation for everyone involved. Yahoo gets more content for its users, Yelp creates more value for its business customers, and local businesses benefit from increased exposure.

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“At Yahoo, we’re always looking to build great partnerships to provide a richer experience for our users. That’s why we’re especially fired up to add trusted user content from Yelp, bringing more business listings, more photos, and more reviews to the recently-refreshed Local Search and Yahoo Maps experiences. With information and photos for retail chains, mom and pop shopsspas, doctors and hospitals, restaurants, and more, Yelp is a welcome addition to our roster of local content partners.”

Anand Chandrasekaran, Senior Director, Product Management

Learn more about Yahoo and Yelp’s new partnership on the Yahoo Search blog or the Yelp blog.

About The Author

Philip Nowak is the founder of Firmology, technology focused news and insight for small businesses and online startups. He honed his entrepreneurial chops while working for his family’s Chicago-based window manufacturing business. Philip graduated from Indiana University with a BA in Economics.