Yelp Is #1 Review Site Consumers Use to Find Local Businesses [NIELSEN STUDY]

According to a recent survey by Nielsen, Yelp is the #1 review site that consumers use to search for local businesses. The study, which was commissioned by Yelp, contained some interesting findings including:

  • 78% of consumers find local businesses through review sites
  • 85% make a purchase within a week of visiting a review site
  • 27% make a purchase within a day of visiting a review site

Of course, the study also contained some pro-Yelp survey results, so feel free to take them with a grain of salt.

Out of all online review sites consumers use to find businesses, Yelp is the #1 site they frequent and find it to be most trustyworthy, most influential, and best quality.

  1. Yelp: 44%
  2. Tripadvisor: 12%
  3. Angie’s List: 8%
  4. Citysearch: 6%
  5. 4%

FIRMOLOGY READERS: What are your thoughts on Yelp and online reviews of local businesses? Do you agree or disagree with the study findings?


About The Author

Philip Nowak is the founder of Firmology, technology focused news and insight for small businesses and online startups. He honed his entrepreneurial chops while working for his family’s Chicago-based window manufacturing business. Philip graduated from Indiana University with a BA in Economics.