According to a recent survey by Nielsen, Yelp is the #1 review site that consumers use to search for local businesses. The study, which was commissioned by Yelp, contained some interesting findings including:
- 78% of consumers find local businesses through review sites
- 85% make a purchase within a week of visiting a review site
- 27% make a purchase within a day of visiting a review site
Of course, the study also contained some pro-Yelp survey results, so feel free to take them with a grain of salt.
Out of all online review sites consumers use to find businesses, Yelp is the #1 site they frequent and find it to be most trustyworthy, most influential, and best quality.
- Yelp: 44%
- Tripadvisor: 12%
- Angie’s List: 8%
- Citysearch: 6%
- YP.com: 4%
FIRMOLOGY READERS: What are your thoughts on Yelp and online reviews of local businesses? Do you agree or disagree with the study findings?