Newsle sends email alerts to its users whenever it finds news about their social network connections.
We founded Newsle with a simple goal: to deliver important news about the people who matter to you. Three years and 2 million users later, we’re happy to say that we’re well on the way toward realizing that goal. LinkedIn is equally passionate about offering insights that can help professionals better do their jobs and will help us accelerate our efforts by making Newsle available to its members. –Axel Hansen and Jonah Varon, Co-Founders, Newsle
LinkedIn made the acquisition to gain control of Newsle’s powerful disambiguation, natural language processing and machine learning algorithms. Presumably, this will make LinkedIn’s homepage news feed, Pulse, and Connections section more relevant to LinkedIn members. Jonah Varon and Axel Hansen, former Harvard students, will join LinkedIn along with their team of engineers.
“LinkedIn and Newsle share a common goal: We both want to provide professional insights that make you better at what you do. For example, knowing more about the people in your network – like when they’re mentioned in the news – can surface relevant insights that help you hit your next meeting with them out of the park.” –Ryan Roslansky, Head of Content Products at LinkedIn
The financial terms of the deal were not disclosed, but LinkedIn is not known for making massive acquisitions such as Facebook’s $18 billion acquisition of texting service Whatsapp. In the last three years, LinkedIn made several acquisitions to add to or boost its product functionality: Bright, a data-driven job search startup, for $120 million in 2014, Pulse, a news reading startup, for $90 million in 2013, and Rapportive, an email contact management add-on for Gmail, for $15 million in 2012.
It’s not known whether LinkedIn eventually plans to shut Newsle down as an independent service. For now, LinkedIn and Newsle have stated that it will continue to run as a stand-alone service as its technology is integrated into LinkedIn’s core services. Go enjoy it while you can!