5 Reasons No One Shares Your Content


Receiving shares and likes on social networking websites is the most powerful way to promote your business; however, getting them is never easy. To receive recognition you need to work for it; that means your content has to provide information that readers can’t get elsewhere. Simply rehashing articles that have already been published on other websites won’t cut it.

These are the top 5 reasons why most people fail to acquire shares and likes through social networks.

1. Your Content Has Already Been Published

It doesn’t matter if your content passes Copyscape or not, if the topic has been already covered in detail elsewhere then it’s not original. Fundamentally, if you read the same piece of content that you’re publishing, assume your readers have as well.

In order to develop something truly unique, pick and choose only the best bits of information from multiple sources and throw in some of your own opinions and personal experiences. Don’t just refer to the Internet. If you read magazines and books related to your topic, feel free to use them as resources as well.

2. There Are No Social Bookmarks

People won’t make a special effort to share your content, so you need to make it as easy as possible for them. Make sure you embed social bookmarks onto your page so your readers can share your content with a single click of a button.

SEE ALSO: What LinkedIn’s New Content Marketing Score Means For Social Sellers

Sign up to all of the major social networks and integrate all of your accounts together so they’ll automatically update each other. Remember to also think visually on your social media pages. Use The Pink Group’s Social Media Cheat Sheet to unify all your accounts in a presentable manner that’ll strengthen your brand. This is the first step towards building a community around your niche.

3. Your Content Isn’t Visual Enough

Nobody likes to read a huge block of text. It doesn’t matter how good your content is, very few people will read every word. 90% of your readers will scan it; look at the pictures; and read the titles. Make sure you break everything up with some engaging images and a lot of white space. The less daunting it looks the better.

SEE ALSO: 4 Alternative Ways To Promote Content

Look to popular memes for inspiration. Of course, you don’t want to discredit your business by using trivial images just for comedic value; however, memes will often set trends and can tell you a lot about what people enjoy sharing.

4. Your Content Isn’t Focused Enough

Your content should be highly focused. Don’t write something broad and obvious. When you choose a topic, think about how far you can really delve into it.

Fundamentally, your content should be one-of-a-kind; if it isn’t it’s not worth publishing. A good example of a unique piece is Lucy Bee’s Definitive Guide to Coconut Oil. The content delves into the topic more than any other site on Google, which has helped her establish her website as a go-to resource.

5. There’s No Readership

At the end of the day, unless your topic has a readership it won’t get found. While you should never let readership deter you from creative thinking, it’s important to do a little research beforehand. The Google Keyword Planner is an excellent free resource and will give you an idea of how many people search for information regarding your topic.

The first step towards success is becoming aware of your mistakes. If you can admit to any one of these issues, then you’re moving in the wrong direction and should rethink your strategy.

RELATED: Internet Marketing 101: Content Marketing

Image: Ispionage

About The Author

I live in London and I’m a full-time content marketer. I help companies produce and promote authoritative pieces of content. I’ve had a lot of success with it. One of my recent projects got shared over 12,000 times.