Yelp Launches More Consumer Alerts To Shame Businesses That Game Reviews

“Yelp goes to extraordinary lengths in an effort to protect consumers from fake reviews. Our recommendation software is at the center of our operations, highlighting only those reviews that we think are going to be most helpful and reliable for consumers.

Today we’re releasing 61 new Consumer Alerts on the Yelp pages of businesses ranging from dentists and hairdressers to plumbers and car dealers. These alerts warn consumers about instances where someone was trying to pay for good reviews, give discounts or exchanges for reviews, or cases where a substantial number of reviews originated from the same IP address.”

[Source: Yelp]

About The Author

Philip Nowak is the founder of Firmology, technology focused news and insight for small businesses and online startups. He honed his entrepreneurial chops while working for his family’s Chicago-based window manufacturing business. Philip graduated from Indiana University with a BA in Economics.